UC Santa Barbara top-level subdomain names are the electronic addresses used to find specific website destinations and other electronic campus services directly under the ucsb.edu domain. Internal subdomains are represented as subdomain.ucsb.edu — for example, engineering.ucsb.edu, socialsciences.ucsb.edu, music.ucsb.edu, etc. Like the names of publications and programs, subdomain names can be an important part of a unit’s identity and public outreach efforts and, therefore, have an impact on how UC Santa Barbara as a whole is perceived.
Which campus entities should request a UCSB top-level subdomain?
- An official UC Santa Barbara school, division, department, institute, or other campus-level organizational unit.
- An officially recognized campus or University level research center/unit as listed on the Office of Research web page. (Note: The domain names for school centers fall within the domain of the host school and do not meet the criteria for top-level subdomain status.)
- A campus-wide program or service that does not belong within an existing UC Santa Barbara top-level subdomain, or is most appropriately represented as a campus-wide activity or service based upon endorsement of this status from multiple campus entities collaboratively sponsoring the program or service.
- Ex: timekeeping.ucsb.edu, news.ucsb.edu, webguide.ucsb.edu
Criteria for top-level subdomain assignment
If the entity requesting the top-level subdomain meets one of the above classifications, and if the subdomain name requested is a clear and unmistakable representation of the official campus entity name, then it will be authorized and assigned to the requesting entity.
The following requests are likely to be denied:
- A name that is already in use, or extremely similar to one that is already in use.
- Ex: connections.ucsb.edu is too close to connect.ucsb.edu
- A name representing an individual
- Ex: johndoe.ucsb.edu
- A name representing a service that is meaningful only internally to a specific unit
- Ex: mydepartmentsevent.ucsb.edu
- A name that will be short-lived
- Ex: 2019staffbreakfast.ucsb.edu
- A name that is too general or can be tied to more than one area of campus
- Ex: excellence.ucsb.edu
- Two subdomain names for one web property. In order to avoid domain name proliferation or confusion, only one form is allowed.
- Ex: engineering.ucsb.edu or collegeofengineering.ucsb.edu, but not both
- A name that is intended to work around typographical errors made in URLs that appear in print materials or other display formats
Considerations for Choosing a Good Top-Level Subdomain Name
The information below is intended to help you choose good top-level subdomain names that will be intuitive for your visitors, align with institutional goals, be consistent with the university’s identity and branding, and be meaningful and sustainable over time.